Your website is often the first impression you make.
Let's make sure it works.

Clear-headed guidance on what your site should do — and how to make it happen. From strategy and structure to content and execution.

01 — The problem

Most businesses have a website. Most of them can't remember the last time they touched it.

A neglected site is a missed opportunity at every touchpoint — and visitors notice immediately.

Without someone who owns it, even a well-built site goes stale — and nobody can remember the login anyway.

02 — What I do

A clear-eyed look at what you have, what's working, and what needs to change — before anyone writes a line of code.

Diagnostic

Clean, functional sites built for mid-size businesses — not bloated agency builds. Designed around what your visitors actually need to do.

Build

Help getting your messaging in the right order, with the right emphasis. What to say, where to say it, and what to cut.

Messaging

Updates, content changes, and performance monitoring — with someone who actually owns it and knows what they're doing.

Retainer

03 — How it works

Understand

We start with your goals, your audience, and what the site actually needs to accomplish. No assumptions, no templates imposed before listening.

Typical Typical Week 1
Assess or design

Audit the existing site or build the structure for a new one. Define the architecture, content hierarchy, and visual direction — before anything is built.

Typical Typical Week 2–3
Build or improve

Execute on the plan — new build, redesign, or targeted fixes — with clear milestones and no surprises. You'll always know where things stand.

Typical Typical Week 4–8
Hand off or stay on

Go live with full documentation and a walkthrough so your team can own it — or retain me for ongoing management and updates so you don't have to.

Typical Ongoing / Month 3+

04 — Background

Twenty years across Cisco, Alation, and Skydio — building and managing web properties under real deadlines, for real audiences.